The Things You Already Own

If I had a billion dollars to fund a marketing campaign, I would launch a campaign on behalf of things you already own: Why not enjoy them today? Because we all have so many things that are just around—they’re in the closet, they’re in the attic, whatever—that we don’t even think about anymore because there isn’t enough room left in our brains because we are so busy processing all the exciting new developments.

At the end of the day, when you’re looking around at the objects in your house and you’re deciding what really has value… they’re going to be the things that have some meaning in your life.

Rob Walker, New York Times columnist, in Objectified