Dieter Rams on good design

In my experience, users react very positively when things are clear and understandable… That’s what particularly bothers me today, the arbitrariness and thoughtlessness with which many things are produced and brought to market. Not only in the sector of consumer goods, but also in architecture, in advertising. We have too many unnecessary things everywhere.

Good design should be innovative. Good design should make a product useful. Good design is aesthetic design. Good design will make a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lived. Good design is consistent in every detail. Good design is environmentally friendly. Last but not least, good design is as little design as possible

Dieter Rams Objectified